Like Google’s messaging focus, YouTube’s efforts to spin out successful streaming and music products has felt confusing and haphazard. Now the company is simplifying and consolidating that play by decoupling the music and film components with the launch of a new service.
YouTube Music is, as the name suggests, a music streaming service that will launch on May 22. Aimed squarely at competing with Apple Music and Spotify, it’ll cost $9.99 per month following a free trial period as is standard in the industry.
An ad-supported version will be available for free also, but it won’t include premium features such as background listening, song downloads and music discovery features. (It’s worth noting that this new service will replace the existing Google Play Music service.)
YouTube Music was originally part of YouTube Red, the company’s subscription video streaming service, and though it is being decoupled, customers will be able to subscribe to…