By Sanjay Sinha
Sanjay Sinha is the General Manager of Fortumo India
If you were to launch a mobile app or game today, what markets would you go after? Common sense would say US, Japan, China, UK, South Korea, Germany, Taiwan and Australia as these are the countries at the top of revenue charts for mobile developers. However, going by this list leaves out the elephant in the room: India.
If India is not at the top of the revenue charts, why should it matter for developers? Let’s look at the facts.