Twitter’s plan to acquire a Bieber startup leaked by accidental tweet

By Sam Machkovech

In terms of accidentally sent e-mails and Internet postings—the kinds that people wish they’d never clicked “send” on—we think this week’s goof by Twitter CFO Anthony Noto takes the cake. On Monday, the 46-year-old finance veteran, who joined Twitter in July after years as CFO of the NFL and a managing director at Goldman Sachs, posted the following private-sounding message to his public Twitter account: “I still think we should buy them. He is on your schedule for Dec 15 or 16 — we will need to sell him. I have a plan.”

Before the social media company could roll out an internal education campaign teaching its executives the difference between a normal tweet and a direct message, however, the Internet at large began wondering which company Noto wanted to buy and who the all-powerful “he” in question might be. A report from CNBC claims that the answers to those questions are Shots, an app with an exclusive focus on capturing and sharing front-facing smartphone photos, and Justin Bieber, the company’s top investor, respectively.

CNBC reporter Kristin Cwalinski attributed her finding to “a source close to Shots” and asserted that Shots’ value to Twitter resides largely in its massive userbase …read more

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