The iPhone X reveals why Tim Cook was so mad about Palm

From Techcrunch


At the unveiling of Apple’s new flagship smartphone yesterday, the iPhone X, CEO Tim Cook said it was something the company’s staff had been working on for a decade.

The new premium handset with its edge-to-edge display (minus one unfortunate top notch) does away with the physical home button entirely and makes greater use of gestures for controlling the UI.

The new interface for multitasking looks fluid and intuitive. But it also — if you’ve been smartphone watching for long enough — engenders a distinct feeling of déjà vu…

Specifically it looks rather like webOS running on the Palm Pre — a handset that was announced in 2009, after Jon Rubinstein, former SVP of Apple’s iPod division, had been lured out of retirement in Mexico by Palm: A mobile device company with a (very) long history, and the self-perspective to realize they needed an experienced product designer to help them surf the next wave of mobility: touchscreen computing.

Rubinstein, who had left…

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