Tesco Buys Into Ad Tech As Big Data Division Dunnhumby Buys Sociomantic For Over $100M

By Ingrid Lunden

UK-based Tesco, the world’s second-largest retailer after Walmart, has made a killing in its sector by jumping early into the use of big data, collected via loyalty cards as well as through stores and online, to figure out what its customers wanted to buy. Today, Dunnhumby, the data science group that helped Tesco with that effort, which Tesco eventually acquired, is making an… Read More
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