Stealth marketing: Microsoft paying YouTubers for Xbox One mentions

By Kyle Orland

A leaked image from the campaign e-mail sent to Machinima partners.

The line between traditional, paid advertising and organic editorial content on the Internet can sometimes be hazy. A recent stealth promotional campaign between Microsoft and Machinima highlights just how hazy that line has become, and how behind-the-scenes payments can drive ostensibly independent opinion-mongering on by users on services like YouTube.

This weekend, word started leaking of a new promotion offering Machinima video partners an additional $3 CPM (i.e., $3 per thousand video views) for posting videos featuring …read more

Read more here: Stealth marketing: Microsoft paying YouTubers for Xbox One mentions

    

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