One of the great things about podcasts is the opportunity to discuss things in-depth, without having to squeeze it all down into a 30- or 60-second sound bite. But that creates a subsequent challenge: What’s the best way to promote those longer conversations on social media?
That’s something we’ve argued about at TechCrunch, where we’ve launched several podcasts in the past year. (I’m a tiny bit biased, but I think they’re all pretty good.) And according to a recent article in Digiday, it’s an issue that a number of publishers are wrestling with.
The team at SpareMin has tackled the problem with Headliner, a browser-based product for transforming audio clips into videos. If there’s a particularly newsworthy or fun clip from your podcast, you can turn it into a promotional video in just a few seconds.
I wrote about SpareMin before, after it built an app for semi-random phone calls (which could then be used to create audio content). Co-founder Oliver Wellington…