Southeast Asian online fashion store Zalora announces move to launch a marketplace model

By Kaylene Hong

168867294 520x245 Southeast Asian online fashion store Zalora announces move to launch a marketplace model

Following a string of fund-raising and a push into mobile last year, Zalora, the Southeast Asia-focused online beauty and fashion store started in 2012 by Germany-based startup accelerator Rocket Internet, is now taking a different approach as it seeks to capture more customers by giving them additional choices.

The company announced it will be launching Zalora Marketplace in the first half of this year, which will help boost the variety of fashion products available on its site — and could persuade more consumers to part with their money.

The marketplace model means vendors from all over Southeast …read more

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