Sorry, Haters: McDonald’s Is Keeping Happy

By Todd Wasserman

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Despite a fairly negative reaction to its introduction on social media on Monday, McDonald’s says you’ll be seeing a lot more of its new Happy mascot — just maybe not on social media.

Julie Wenger, senior director of U.S. marketing for McDonald’s says Happy, which promotes the restaurant giant’s kid-focused Happy Meals, will appear in a TV ad hitting in the U.S. on Friday. Happy will also be hard to miss at McDonald’s locations, where he will grace point-of-purchase displays

“You will see Ronald and him in our TV communications and and in our restaurants and packaging and …read more

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