Considering all of the fanfare that Snap gave to its heavily hyped Spectacles launch, the product is selling at a slower rate than many would probably guess.
Onstage today at the Vanity Fair Establishment Summit, Snap CEO Evan Spiegel disclosed that the company had sold “over 150,000 units” of Spectacles sunglasses. Spiegel interestingly compared Spectacles sales to those of the original iPod, claiming that Spectacles had outsold the device.
Spiegel also reiterated that the device was very much a first attempt at building out a hardware division at Snap that marries the companies software initiatives with custom devices.
“Our view is that hardware is going to be an important vehicle for delivering our customer experience maybe in a decade,” said Spiegel. “But if we believe it’s going to be important in a decade, we don’t want to be starting a decade from now.”
Last month, Snap confirmed some leadership changes for the hardware lab following a Bloomberg report on…