Q: Why Are Quizzes So Popular All of a Sudden? A: Narcissism

By Jason Abbruzzese

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Facebook feeds have been awash lately with people posting their results from quizzes that almost entirely go by the format “What ____ are you?” or “What ____ should you ____?”

Taken one? Then you’ve probably taken three or four and then shared the results on Facebook

“We find that when people take one quiz, they want to take more,” said Melissa Rosenthal, director of creative services at BuzzFeed. “People love to share things that kind of represent who they are and say something about who they are.”

This combination of addictive and shareable is powerful, propelling the most …read more

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