Pandora raises One price to $4.99 per month for new subscribers and scraps annual option, blames royalty rates

By Emil Protalinski

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Pandora today announced changes to its Pandora One subscription plan, which charges users to listen without advertising. The company is keeping the same pricing for existing monthly subscribers, but new subscribers and annual subscribers have to pay more. Here is how the changes are broken down: Existing Pandora One monthly subscribers that remain active will not experience a price increase “at this time” and will continue to pay $3.99 per month. For new subscribers, the subscription price will change to $4.99 per month starting in May. Existing annual subscribers that remain active will migrate to a discounted loyalty price of… …read more

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