Mike Allen of Axios: People want sophisticated explanations, not long ones

From Techcrunch


Mike Allen, the co-founder and executive editor of business, tech and politics news site Axios.com, is spending a lot of time these days thinking about information today, and how best to deliver it.

As the former chief political reporter of Politico, and now at Axios, he’s among a set of journalists who have helped to elevate the process of writing a newsletter to an art and a habit, and an early morning one at that. (He wakes up to write these at a crazy early hour, 3am with NO ALARM CLOCK, and he says doesn’t skip writing these even while on vacation, unless he has connectivity issues.)

While at Politico, he wrote the popular Playbook, which earned him the moniker, “The Man The White House Wakes Up To.” Now, at Axios, he’s hoping to spin that concept out further.

Allen himself writes the Axios AM, a bullet-pointed list of need-to-know items for the day, which sits among a longer list of newsletters covering other topics. These form the backbone of Axios’…

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