Technically Incorrect offers a slightly twisted take on the tech that’s taken over our lives.
Brands can never get enough publicity.
They crave it because they believe they will die without it.
So as we prepare for, we know — we fear, even — that brands will try to make it their own. Or, at least, to claim intimate participation.
Here, then, is an appetizer. Presented by banana brand Chiquita, this ad claims that just before and just after the full eclipse, what is actually being created is “an enormous, fiery, yellow banana in the sky.”