Look for ‘banana sun’ during solar eclipse, says Chiquita

From CNET

Technically Incorrect offers a slightly twisted take on the tech that’s taken over our lives.


Partial solar eclipse, January 2011

Get the picture?


DETLEV VAN RAVENSWAAY

Brands can never get enough publicity.

They crave it because they believe they will die without it.

So as we prepare for August 21 and the solar eclipse, we know — we fear, even — that brands will try to make it their own. Or, at least, to claim intimate participation.

Here, then, is an appetizer. Presented by banana brand Chiquita, this ad claims that just before and just after the full eclipse, what is actually being created is “an enormous, fiery, yellow banana in the sky.”

This…

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