Technology companies like Facebook and Google are scrambling to catch up to the fact that the kids have joined a web originally built for adults, and are using it the way adults do – by liking and commenting, sharing, clicking through on personalized recommendations, and viewing ads. But the technology underpinning apps and sites built for kids can’t operate the same way as it does for the grown-ups. That’s where the company SuperAwesome comes in.
SuperAwesome, just less than five years old, has been tapping into the growing need for kid-friendly technology, including kid-safe advertising, social engagement tools, authentication, and parental controls. Its clients include some of the biggest names in the children’s market, including Activision, Hasbro, Mattel, Cartoon Network, Spin Master, Nintendo, Bandai, WB, Shopkins maker Moose Toys, and hundreds of others – many of which it can’t name for legal reasons.
Now, the company is turning a profit.
SuperAwesome says it…