In wake of Amazon/Whole Foods deal, Instacart has a challenging opportunity

From Techcrunch

Yesterday, Amazon and Whole Foods ruined a perfectly slow news day on a Friday in June with the announcement that Amazon intends to buy Whole Foods for almost $14 billion.

The most obvious victim of the deal was Instacart, in which Whole Foods invested and with whom Whole Foods has a five-year contract.

But after talking to a few Instacart investors and other sources close to the company, Instacart may have a real opportunity in the wake of this acquisition.

Not not a big deal

Amazon is a shark. The company has evolved over the past 25 years to become one of the greatest operational successes in the business world to date. And when a shark swims into your waters, it’s undoubtedly dangerous.

People with Amazon Prime memberships who have yet to venture into online grocery delivery were just given a trusted reason to buy groceries with Amazon. Whole Foods represents credibility for folks who like to see and touch their food before they buy it.

Amazon has…

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