Attracting investment is a milestone for any startup – it’s a vote of confidence from a respected outside expert in your space and a signal that your company is positioned for the future, which is important to prospective partners and customers, as well as future investors.
Beyond that, new funding can also increase your visibility, attracting the attention of top talent and potential acquirers. One of the most effective ways to magnify your visibility is through a funding announcement. After helping hundreds of companies understand this process, here are my suggestions for how to get it right.
Drafting the Announcement:
Not every funding announcement is the same, but standard components include:
- The news + the facts:
- Who raised? How much? Who are the investors? Which investor led the round? What stage is the company?
- Mention any…