Google plans to give its advertising clients more control over where their ads appear on YouTube and the Google Display Network, which posts advertising to third-party websites.
It announced the move in a blog post from its European business after major brands pulled ads from the platform because they appeared against offensive content, such as videos promoting terrorism or anti-Semitism.
The U.K. government, the Guardian newspaper and France’s Havas (the world’s sixth-largest advertising and marketing company) pulled ads from Google and YouTube on Friday after failing to get assurances from Google that the ads wouldn’t appear next to offensive material. Havas’ clients include mobile network O2, Royal Mail Plc, the BBC, Domino’s Pizza and Hyundai Kia.
The action does not, so far, affect any clients outside the UK and has been called “a temporary move” be Havas.
The moves follow a Sunday Times investigation that revealed ads from many large companies were appearing…