Google announced two changes to its AdSense network today that it says will increase transparency about how it deals with violations and removes ads from websites.
First, AdSense’s technology has been changed so it can now remove ads from individual pages, instead of entire websites. Previously, Google usually removed ads from every page on a website after a policy violation, instead of just the pages with offending content.
Second, Google will launch a platform in a few weeks called the “Policy Center” to help website publishers understand the program’s rules and fix violations more quickly.
In a post on The Keyword, one of Google’s official blogs, Scott Spencer, the company’s director of sustainable ads, wrote “as we roll out page-level policy action as the new default for content violations, we’ll be able to stop showing ads on select pages, while leaving ads up on the rest of a site’s good content. We’ll still use site-level actions but only as…