Google might not be Adobe or Salesforce, but it has a particular set of skills, which fit nicely with retailer requirements and can over time help improve the customer experience, even if that means just simply making sure the website or app is running, even on peak demand. Today, at Google Cloud Next, the company showed off a package of solutions as an example its vertical strategy.
Just this morning, the company announced a new phase of its partnership with Salesforce, where it’s using its contact center AI tools and chatbot technology in combination with Salesforce data to produce a product that plays to each company’s strengths and helps improve the customer service experience.
But Google didn’t stop with a high profile partnership. It has a few tricks of its own for retailers, starting with the classic retailer Black Friday kind of scenario. The easiest way to explain the value of cloud scaling is to look at a retail event like Black Friday…