Facebook, Twitter are designed to be like ‘behavioural cocaine’ for users: insiders

From CNET

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Silicon Valley insiders told the BBC that social media sites are designed to be addictive.


CNET

Social media companies work hard to get us addicted to their services, Silicon Valley insiders have reportedly revealed.

Features such as infinite scroll and Likes keep people looking at their phones for longer than necessary and feed on their insecurities, they told the BBC’s Panorama for a documentary set to air Tuesday.

Aza Raskin, formerly of Mozilla and Jawbone, created infinite scroll in 2006, making it possible to swipe down through content endlessly without having to click.

“If you don’t give your brain time to catch up with your impulses, you just keep scrolling,” he said.

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