Disney’s direct-to-consumer streaming strategy took center stage today at the company’s investor day. That strategy includes Hulu (where the recently-closed Fox acquisition has given Disney a contyrolling stake), ESPN+ and the Indian streaming service Hotstar, but executives spent most of their time hyping the upcoming launch of Disney+.
The company said the service will launch in the United States on November 12, and will have a monthly streaming price of $6.99 per month.
Executives confirmed that unlike Hulu and ESPN+, Disney+ will be entire ad-free, making all its money from subscriptions. Kevin Mayer, Disney’s direct-to-consumer chairman also said the company is “likely” to offer a bundle of Hulu, ESPN+ and Disney+ at a discounted product.
Mayer and other Disney executives also offered the first look at what they said is a “working prototype” of the Disney+ service. To a large extent, it looked like any other streaming app, but they made it clear that all the…