China’s top video site Youku Tudou unveils a platform to let fans connect directly with celebrities

By Kaylene Hong

Youku Tudou, China’s largest online video site with more than 450 million users, is seeking to step up engagement with its audience by letting fans directly connect with celebrities who appear on the site’s original programming. It announced today the beta launch of an interactive entertainment platform called “Xingmeng” that is only available for use on PCs now, but will be released on mobile in the future. The platform lets fans access live broadcasts of performances or programs in separate channels, while also being able to chat online and gift virtual goods at the same time. Youku Tudou says that …read more

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