If you follow a bunch of celebrities on Instagram, you probably can’t tell which posts on your feed are sponsored and which aren’t. That could soon change.
The Federal Trade Commission has sent over 90 reminders to influencers (celebrities, athletes, models and the like) asking them to clearly state at the beginning of each post if they were paid to endorse a product or service, according to a statement yesterday.
The FTC said any “material connection” should be made clear in the first three lines of a photo’s caption — so all mobile users can see it without needing to click “more” — and noted a simple #sp (sponsored post) or “thanks [Brand]” aren’t sufficient disclosures.
Sponsored posts on Instagram are big business for many. Kim Kardashian nets around $500,000 for a…