Late last month, Castbox introduced Contentbox, an attempt help podcast hosts and producers make some actual money off their product. It’s been something of an on-going struggle since the dawn of the medium. Longtime listeners no doubt recognize all the trends after fast forwarding through their 10,000th Casper mattress read.
While it’s true that a handful of successful startups are among the regular rotation in pre- and mid-roll ads, the simple fact is that a very small percentage of podcasters are actually able to make a living wage through the medium. It’s no wonder, then, that the top of the charts for the supposedly democratized platform were quickly taken over by media giants like NPR and The New York Times.
I’ve spoken with a number of leading podcast providers in recent months, and the consensus seems to be that there will likely never be a one size fits all approach to making money through podcasting. Gimlet (Startup, Reply All)…