Say hello to the iPhone X. Now get ready to enter the scrum to actually buy one.
Apple on Tuesday unveiled the iPhone X (which Apple execs pronounced “10,” not “ex”), its pricey, super premium phone that’s expected to be in limited supply. That’s a recipe for a phone that’s going to be hard to get — even if you can afford it.
“This is a phone we’ve been dreaming about for a long time,” Craig Federighi, senior vice president of software engineering, told the audience at Apple’s launch event Tuesday.