You may have heard the term ‘MRE’ – otherwise known as “Meal, Ready-to-Eat” – bandied about in discussions related to the military or survivalists. Now, it looks like Amazon is exploring ways to produce its own MREs, but with the aim of creating something tasty and satisfying for ordinary consumers, rather than for service people or extreme hikers.
Amazon is looking at using tech originally designed for the military to create meals that are ready for consumption that don’t require any refrigeration. This would help make them much easier to manage from an inventory and logistics standpoint, since warehousing and transportation needs would be far less complex, Reuters reports. Amazon’s difficulties in cracking the grocery and fresh food market has a lot to do with the difficulty in dealing with perishable goods, and this could go a long way to addressing that.
This is also a potential advantage when it comes to Amazon’s efforts in the area of on-demand meal…